Fashion Show Women's Spring Summer 2018 ;las Vegas, Entertainment by Magician
UBM Style to Launch Offset Consumer-Facing Manner Trade Prove, VINTAGE@Intermezzo
July 27, 2017
UBM Fashion is gearing up to debut VINTAGE@Intermezzo, its kickoff-ever consumer-facing fair inside Intermezzo Collections, one of six fashion trade shows within the NY Women's Baronial Market place.
Set for Aug. 6-8 at the Javits Middle in New York City, the show's newest off-white will focus on eclectic vintage apparel for retailers and consumers, with a curated option of vintage dealers showcasing one-of-a-kind apparel and accessories collections.
Co-ordinate to evidence officials, VINTAGE@Intermezzo was introduced for two reasons: to expose retailers to an entirely new level of product they may have overlooked or merely simply didn't know how to obtain for their stores, and to welcome NYC consumers to shop the wide array of vintage collectors UBM Manner has partnered with to produce the new event.
"We are launching the consumer chemical element to VINTAGE@Intermezzo because it speaks to a very vibrant community that lives amidst us in the manner manufacture but up until now, hasn't had access to our marketplace," explained Peter Berta, Intermezzo Collections prove director.
He continued, "Past offering a venue for lovers of vintage to shop alongside our retail shop attendees, nosotros create an inclusive atmosphere where our retailers can be inspired and learn how to incorporate vintage mode and accessories into their assortment setting their stores apart from their contest."
Intermezzo Collections first debuted its B2B VINTAGE@Intermezzo neighborhood at the NY Women'due south May Testify with returning curator and industry expert, Bridgette Morphew, founder and creative director of Morphew Concept.
"To present and curate a vintage fair inside a fair as pregnant as Intermezzo that is accessible not simply to mode insiders but besides to fashion fans is the realization of a decade-long dream of ours," Morphew said.
She connected, "We truly believe that if you can understand the by, you can predict the time to come trends and style movements."
According to Mike Alic, UBM Fashion managing director, the company had been looking at consumer fashion event concepts for some fourth dimension before deciding to dip its toe in B2C waters with the vintage fair.
"We decided to start with VINTAGE@Intermezzo because it'due south a natural fit for the dealers who are our exhibitors – they are already geared to selling straight to fashion enthusiasts too as to retailers," Alic explained.
He continued, "Based on how this launch goes, we'll expect at other categories where letting consumers into the events might make sense. It won't be a blanket approach – we'll look at each category individually. Adding direct contact with consumers where our brands want it is part of a bigger strategy: nosotros view our events as a ready of services that help fashion brands grow their sales – we're not only selling berth space."
Each vintage dealer will showcase a unique facet of the industry with product available for wholesale and retail, ranging from luxury vintage designers, gowns and furs, to rare Victorian and Asian pieces alongside accessible active and sportswear, denim, t-shirts and personal pieces from the closet of esteemed style designer Norma Kamali.
In back up of the new off-white, the testify will as well host a "Value of Vintage" panel discussion moderated past Lauren Parker, editor in chief of Accessories magazine, that will characteristic mode icon Iris Apfel, Norma Kamali and Stephanie Solomon, vice president and fashion director at Lord & Taylor, who will speak on the benefits of vintage and how retailers tin utilise it to set their stores autonomously.
Additional testify highlights will include a Spring/Summer 2018 Trend Presentation and a Q&A with Rachel Shechtman, founder of themed retailer STORY, who will delve into how she concepted a brick-and-mortar experience that feels like a live webpage with its ever-changing themes, products and signal of view.
Last year, UBM's NY Women'southward Baronial Market place attracted an estimated12,000 attendees and i,200 exhibitors across a sprawling trade show floor.
Vintage fashion consumers can store alongside retailers at VINTAGE@Intermezzo by purchasing a $20 admission ticket.
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Las Vegas kicked off 2022 with multiple successful in-person events, in one case once more proving the urban center's designation every bit the number-one merchandise show destination in the U.S., and the importance of industry to the economy.
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